![]() After all, there’s much more involved than just style and spacing. When it gets to the nitty-gritty of fonts, there’s a lot of different aspects that make a font, a font. Add to the mix, two different fonts and it can become a huge headache. ![]() This complicates things because if your font and message don’t match, it confuses the reader. When you add art into the mix, it brings meaning. ![]() The reason why? Fonts themselves are part of the design. Whether you notice it or not, fonts impact the way we read a message, feel about a message and interpret a message. In fact, when you’re reading a text whether it’s an ad on the train, an instagram caption or a billboard, fonts aren’t usually what you’re paying attention to. When thinking about art, fonts are probably not the first thought that pops up in your mind.
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